Within the noise of data, a lot of players in the industry lost their own voice. By simply relying to numbers, many forgot to listen to their gut. While consumers are constantly looking for something different, even innovators lack the courage to break the norm.
We say: screw that. In an industry where money dictates what gets to be made, we make what we want. We don’t follow rules, we follow the inspiration – whether it comes during a design meeting or on a sauna bench. Because we are not furniture makers, we are storytellers. We’re here to harness the power of storytelling into a still object. In addition to having a purpose, our products have a personality.
So go: think about some of the greatest moments of your life. That first kiss on an office sofa, sitting down to your chair after nailing a pitch, grabbing a mojito from the table at the secret afterwork party…you know, the moments that create the true value of your environment. Because in the end, the worth of a product is not in the name of who designed it, but in all the stories you share with it.
We measure our worth as LoOok in the stories we get to share with you.
We are not furniture makers: we are storytellers. When designing a product, we want to give it a purpose, a place in this world, a part in a bigger narrative. We want to give interior designers and architects fresh, new paints for their canvases, companies a chance to stand out with a glimpse of our Finnish design DNA.
We believe that all the things we surround ourselves with can have a story to tell. It’s up to you to give the products a new meaning. Because in the end, the worth of a product is not in the name of who designed it, but in the stories you share with it. We measure our worth as LoOok in the stories we get to share with you. So what’s your story?
It starts as a simple story; two guys get into a design school. Kevin and Ivar, both vagabonds from the deep south of Finland, arrive on the first day to find out that they’re the only guys in class. Quickly, they realize that not only do they share the same passion for the craft, but also the same tendency to get into trouble.
Refusing to follow norms, the guys follow their intuition. No, not the trusting-the-universe-to-have-my-back kind, but more like a gut feeling that tells what to do, even if it’s not what others would do. Against the odds, the attitude gets them into a winning streak of design awards. It leads them to start a company from scratch.
A year later, same guys sitting at a kitchen table plotting on conquering the world. They call it a design house, but in reality it’s just Kevin’s sister tiny studio apartment, where they’re crashing between parties. There’s a third dude at the table now. They’ve just met Ville, a magical marketing man and soon-to-be partner, who turns out to have a skill of harnessing the two creatives’ rambling minds into a full-blown business.
Fast-forward to present day. The windy city of Helsinki. Same three guys at a table, now with a little more beard and a few more wrinkles. The studio kitchen turned into a kick-ass LoOok headquarters. All grown-up and professional – all still following the same attitude of going “wrong” when everyone else is going right. Here at LoOok, we get older but we will never grow old. We’re not giving up on our wonder and curiosity. We are not furniture makers, we are storytellers. We always design products for a purpose and a narrative. Sure, we might not fit in with the conventional, but you know, what interesting thing ever does?
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